The Wave of Sustainable Design: A Shared Reflection from Milan and Beyon

A Cultural Movement Born in Milan, Shared with the World

What began as a quiet reflection at Salone del Mobile 2025 has grown into one of THECORE’s most meaningful editorial initiatives. Welcome to The Wave of Sustainable Design.

“Some projects make noise. Others create resonance. THECORE’s Wave of Sustainable Design is not just a narrative, it’s a growing movement that celebrates sustainability, design excellence, and global dialogue.”

Launched during Salone del Mobile 2025, The Wave of Sustainable Design marks a milestone in THECORE’s journey an ongoing editorial exploration expressed through exhibitions, storytelling, digital engagement, and a vibrant community that now extends far beyond Milan.

With:

• Over 300,000 page views on the dedicated blog

• 350,000+ downloads from three special editions

• A curated network of architects, designers, studios, and brands

The Wave became more than content.

It became presence. Conversation. Connection

A narrative you could hold in your hands.

To bring this experience beyond the digital realm, The Wave activated symbolic locations across Milan, sharing over 10,000 limited-edition postcards, a tangible gesture blending memory, material, and message.

Among the featured brands was INTERCERAMIC, a global leader in surfaces that joined this narrative not just as a presenter but as a storyteller

Participating spaces:

• Portrait Milano

• Hotel Viu

• STRAF Hotel

• ME Milan Il DucA

• Palazzo Cordusio Gran Melia

• Camparino in Galleria

• B Restaurante

• Lissoni & Partners Studio

• Palomba Serafini Associat

What began as a narrative became a living ecosystem:

• More than Milan: a long-term editorial vision woven into THECORE’s DNA

Explore the full editions. Share the message. Join the wave.

👉 [Read the Editions] and [Subscribe to THECORE]